![]() Add to this acquisitions that strengthen Cognizant’s digital services capabilities such as Zone in 2017, Netcentric in 2017, and Softvision in 2018, and Cognizant’s Salesforce services skills start to resemble a solid end-to-end portfolio of Salesforce services offerings and an increasing credibility in the CX market in general.Īll of this investment is leading to some significant results. ![]() These include Advanced Technology Group (ATG) in 2018, a specialist in Salesforce CPQ and billing, and SaaSFocus, which is a Salesforce Platinum partner in Australia and India. This recent flurry of activity is not new Cognizant has been on a Salesforce services acquisition spree for a few years. With this latest addition, Cognizant is doubling down on Marketing Cloud and the potential for synergy with its other CX assets.Ĭognizant is becoming a recognized leader in the Salesforce services market In the same month, the services giant also announced its intention to acquire France-based EI-Technologies, which is also a Salesforce Platinum partner. In February 2020, Cognizant acquired Salesforce Platinum Code Zero, a cloud-based configure-price-quote (CPQ) and billing solutions services specialist. Cognizant completed a hat-trick of Salesforce-related acquisitions in Q1 of 2020 by adding US-based digital marketing consultancy Lev to its arsenal in March. OneOffice Mindset & Horizon 3 InnovationĬognizant doubles down on Salesforce marketing cloud and CX with Lev acquisitionĮxecutives embarking on a Salesforce or CX services engagement need to keep abreast of Cognizant’s acquisitions to understand its growing strength of services and delivery capabilities.
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